“More than any other person in the company, marketers must be environmental trend trackers and opportunity seekers. Although every manager in the organisation should watch the outside environment, marketers have two special aptitudes. They have disciplined methods, marketing research and marketing intelligence – for collecting information for the marketing environments. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities” (Armstrong, 2015, 94)
Rather large quote, but in understanding what Armstrong is pointing to here, a hopeful marketer can adapt his/her playing field and target specific environments. In relating this back to Shoes to Fill, a marketer would have to understand what our audience demographic is, and cater to their wants and needs.
In this sense hitting the main marketing deployment will be necessary, posters, flyers, pictures, social networks, is a must. In completing these tasks, then comes the challenge of extending the reach of a marketer, making contacts and getting your name heard.
This will be interesting.
Oliver.
Works Cited:
Armstrong, Gary, Kotler, Phillip. (2015) Marketing: An Introduction Oxford: Harlow Pearson Education Limited.